ANGELA RUSCOE | Social Media | Contact
A local larger-than-life character has spoken of the trials and tribulations of becoming a social media influencer this afternoon over a luke-warm cup of detox tea at The Advocate’s Daroo Street offices.
Dale Germert, a former agronomist turned Instagram sensation, says making the switch from the crop fields to the crop tool hasn’t been easy – especially for a bloke of his man-sized heft.
“I thought I had what it takes,” said the 28-year-old. “It’s not like I don’t believe I have what it takes, it’s just that I thought that my success would be overnight. I mean just look at me. I’m shapely and bubbly. A lot of my flesh is exposed,”
“It’s not like I don’t believe I have what it takes, it’s just that I thought that my success would be overnight. I mean just look at me. I’m shapely and bubbly. A lot of my flesh is exposed,”
“I’m starting to think there might be a double standard when it comes to these things. I just want one creepy chick to slide into my DMs. That’s not why I’m doing it, I just want the full social media influencer experience,”
However, a number of industry insiders have blasted Germert, who openly identifies as a white male, for thinking he can just come into the chook house and start cock-a-doodle-doo-ing all over the existing social media influencer industry.
Worth close to a $1bn to the Australian economy each year, thousands of male Instagram identities have rafted together to shine a light on the gender pay gap which has long dogged the social media influencer job market.
“It’s not fair that you can have a brave young man such as Dale getting up in front of the world and shaking his amble can around for everyone to see,” said one male industry insider.
“And for him to make 18% less than a female social media influencers. It’s not fair.”
“Equal pay for equal work.”
More to come.
