ERROL PARKER | Editor-at-large | Contact
The Kings Cross ‘Coca-Cola Sign’, a beloved Sydney landmark, is set to be revamped and updated in time for Christmas this year with a message that better reflects the city’s values.
‘Cocaine’ in large, 5m tall letters will look down William Street this summer in homage to the harbour city’s new favourite pastime. Doing cocaine.
William Street is one of the world’s great boulevards. It’s on par with the Avenue des Champs-Élysées, New York’s Fifth Avenue and Brisbane’s Vulture Street. It’s ‘Coke Sign’ is known around the world.
“This is a big deal,” explained Sydney Lord Mayor Clover Moore.
“The Kings Cross Coke sign has been a sentinel of Sydney for generations. However, we are always moving forward.”
Sydney, the largest open-air sewer in the southern hemisphere, populated entirely by a rat-like people who scurry and writhe in constant battle to secure secure housing, is the epicentre of the nation’s cocaine use. Australians are the highest per-capita users of the drug in the world.
The Coke Sign’s update reflects the shift in Kings Cross from drinking out of teapots and kissing your mates on the lips in the long hot mist of a MDMA binge to grey-haired dog owners and their pot-bellied coke snorting children.
The Advocate was not able to confirm the sign would be changed back in time for winter next year.
More to come.
