CLANCY OVERELL | Editor | CONTACT
As the saying goes ‘if it ain’t broke, don’t fix it’.
This mantra appears to hold true to the Morrison Government’s PR machine, who have decided that Scotty From Marketing doesn’t need to do much else this election campaign except dress up like a tradie and provide the public with non-stop coverage of what he is cooking for dinner.
Unfortunately, the now iconic ‘celebrity chef’ strategy might be coming to end soon, after in-depth marketing focus groups revealed that everyday Australians cannot relate to the PM’s eating habits.
With interest rates rising and the unsustainable cost of living now now forcing working class Australians below the poverty line, questions have arisen about whether this kind of social media activity is a bit insensitive.
Even the 2022 Budget’s generous $250 ‘cost of living’ payment/bribe that the Government sent out to 6 million Australians this week has done very little to distract voters from the fact that Scotty appears to spend this same amount on buying ingredients for just one of his extravagant curries that he cooks in the tax-payer funded industrial kitchen at Kirribilli House.
However, as the fortunate son of an Eastern Suburbs politician who was born and raised a stones throw from Bronte Beach – it doesn’t seem as though the Prime Minister is willing to lower himself to lamb chops.
Or even the more appropriate butter chicken for that matter.
On Sunday, the PM shared a snap of his newest subcontinental masterpiece – a Sri Lankan taramind eggplant and okra curry and a chicken korma.
The fact that the diced breasts of chicken were visibly still medium rare didn’t stop Scotty from rubbing his decadent lifestyle in the noses of a nation currently facing rental distress and record breaking fuel prices.
However, the curry posts seem to still be doing well on LinkedIn as the Prime Minister harvests praise from thousands of bootlicking corporates that are blown away by the mere concept of a bloke in the kitchen.
At time of press, it is believed several junior Liberal staffers had been ordered to google how cook one of those curries with chilli in them, as the PM looks to showcase his alpha male tolerance to spice.
