ERROL PARKER | Editor-at-large | Contact
An undisclosed number of middle-managers and senior executives at radio giant Southern Cross Austereo [SCA] are so far suitably impressed with the potential radio talent showcased on popular reality television programme, Married! At First Sight.
Answering The Advocate’s request for comment regarding the talent hunt was one of the most androgynous, soulless sycophants that brown nose their way through the corridors of SCA on a daily basis.
His name is John.
“Yes, we’re very excited about [hastag]Bachelor2019 here at SCA,” said John.
“The talent we’re seeing is just awesome, but everyone who works here is awesome. But not everyone has an awesome existing audience that we as a commercial radio need to exploit to create awesome returns for our advertising partners!”
“No favourites yet, but it’s early days! [laughs]”
Having a specialist, tertiary education in commercial radio is becoming less and less important to radio stations around the country as the popularity of programmes such as The Bachelor continue to rise.
While the lion’s share of SCA talent has risen to the top after first storming the beaches of community radio or braved the sea of stand-up comedy, more than just a couple have climbed the long ladder to the top of the board through the vehicle of reality television.
“We pair these people from shows like MasterChef or The Bachelorette with an industry veteran so you weld the existing audiences – but it doesn’t always work,” said John.
“This a lot of girls out there named Mel and Sam who barely got their 15 minutes… But At least they built a big insta following”
More to come.
