CLANCY OVERELL | Editor | CONTACT
A local team of advertising creatives and account directors have today congratulated themselves on the success of their new ad campaign aimed at selling laundry detergent.
The inner-circle of the gossip-charge Inner-South Betoota advertising agency, Tsaabi, Tsaabi & Ksaabi, says they really should have jumped on this idea a few years back – but are still glad they beat everyone else to the punch.
“Backyard cricket. How did we not think of it?” says project manager, Sarah, who prefers to be called Sez.
“We base an ad around backyard cricket, and then play it in every single ad break throughout the entire Channel 7 coverage of the test.
“laundry detergent never looked so Australian! And it never looked so god damned Christmassy. It’s a family friendly brand, this is perfect”
While the agency staff congratulate themselves on their unique ability to enter the Australian psyche, it appears not one of them seems to be aware that the third day of the Sydney test is well and truly underway, and on TV if they want to watch it.
Agency director, Miso Jennist says he doesn’t want to jump the gun, but he feels like there might be a Cannes Lion in this bad boy.
“It’s disruptive. It penetrates. It’s amazing, congratulations everyone”
“Featuring Lenny Pascoe on the barbecue. What an idea. Very very very impressed with this one”
