CLANCY OVERELL | Editor | CONTACT
The twenty-person team behind all media and social messaging for the Betoota-based travel agency DiamantinAIR are this morning relishing in the one day a year where they get to have a bit of fun.
“Haha oh my God people are falling for the press release!” says campaign director Bel Smythe – who is one of nine women in the marketing department named Bel.
“I wish we could do stuff like this every day!” says campaign director assistant, Bel Grundy.
The press release they are talking about relates to their company’s annual ‘April Fools’ prank – which has become a tradition in the tax-avoiding corporation, ever since Google had done it for a decade.
This year, the prank is based around a fake flight special, offering return flights to Amsterdam for $420.00
The joke, which appears to be quite layered, is resulting in a lot of press – with two articles on popular youth-oriented pop culture newspapers – and a lot of Baby Boomers sharing the promotional posts on Facebook.
“Haha I wonder if they get the 420 reference” says assistant copywriter, Bel Denuto.
“Like weed. Because it’s legal over there”
“Haha”
However, the glory of working in the corporate creative sector is to only be short-lived this year, after it was revealed that one of their travel agents was caught on video camera making heinous racial slurs while wearing her work uniform on public transport.
With the the news cycle now cannibalising their hilarious fake flights package, the PR team are now focusing their attention on how to rectify the disastrous publicity being generated by a new tweet from Miranda Devine, where she is defending the language used by the recently sacked travel agent.
