CLANCY OVERELL | Editor | CONTACT
As the cost-of-living crisis continues into summer, and supermarkets continue their bloodthirsty price-gouging at the expense of working Australian families, it seems the weekly grocery runs are now vastly different for young people.
It can be confirmed that the once nostalgic smells of Brut cologne and and Imperial Leather soap are making a comeback, as young Australians adopt the depression-era hygiene standards of their grandparents.
Gone are the days of soap that squirts, or a special perfume for the girlies. The basics have become the staples.
Right around the country, Australians are making compromises that the generation before them had patted themselves on the backs for escaping.
Along with the dry skin and sterilised cologne comes the see through soap and and sticky deoderant.
“Just gotta do what we can to stay clean and smell good” says local Betoota-based millennial, Evan, who now smells like the old Rotary club hall.
“Every day I feel more and more like a man who knows how to fix a lawn mower without using a manual or Youtube tutorial. Which is weird, because I’ll never have a backyard”
“The missus is now taking to home cooking cakes and scones, just to match the CWA smell that she’s been forced to embrace”
However, the one difference between the smells of then and their new cyclical return – is that Pears Soap and Old Spice were once synonymous with having an enormous extended family who would fill up the 6 bedroom suburban house every Christmas. Evan says this is no longer the case.”
“It’s not like it’s a bad smell. It’s just very nostalgic.” he says.
“And not very sexy. Oh well. It’s not like we are planning on having kids any time soon. If ever”
“We are just fast-forwarding to living like grandparents. With no grandkids. Or kids”
“Who rent”
