LOUIS BURKE | Culture | CONTACT
A cereal manufacturer is treating customers like the intelligent creatures they are by providing a visual serving suggestion as a gentle prompt to the would-be cereal pan fryer.
Due to the fact no one can be arsed cooking a decent meal every morning, 36% of Australians eat some sort of cereal for breakfast, many regarding the health claims on the box with the doubt usually reserved for politicians and real estate agents.
Yet there are some cereal eaters who trust the health claims on the box and are presumably the consumers that need the hint that this product is best enjoyed in a bowl with milk.
“If I buy the homebrand version I never quite get it right,” stated consumer George Loukakis as he buttered himself a sandwich using Weet-Bix instead of bread.
“You boys want to stay for dinner? I’ve got some Sultana Bran in the oven, it should be finished soon.”
While he was checking on a slowly simmering pot of Crunchy Nut, our reporting team informed Loukakis that apart from the odd rice bubble bar or Corn Flake crusted schnitty, it’s generally considered a bit weird to have cereal any way other than with milk.
“Oh OK then,” stated Loukakis, sheepishly pouring himself an overflowing plate of Froot Loops.
“Pass us the fork would you?”
“This isn’t working! They should have made it clear it needed to be in a bowl then!”
MORE TO COME.
