ERROL PARKER | Editor-at-large | Contact
The nation’s most popular beer-flavoured water brand has come under fire for throwing their support behind an initiative that works to increase the size of and acquire new parcels of land to be transformed into national parks.
Great Northern Brewing Company is being criticised for getting behind a recent campaign, Outdoors for a Cause, which helps to raise money to buy and protect land to add to national parks in support of the non-profit organisation Foundation for National Parks and Wildlife.
The criticism is comes from people who enjoy taking their lifted vehicles and dogs into the bush to drive up and down hills and through some mud. That type of activity is banned in national parks because it’s dreadful for the ecosystem that a national park is designed to protect in the first place. They also enjoy camping, which requires a booking in most national parks as well.
In response, enthusiasts have turned their back on Great Northern and have taken to purchasing the beer for the sole purpose of filming themselves running it over in their lifted Nissan Patrols, before posting that to social media.
Enter XXXX, who had their world turned upside down when Great Northern caught them asleep at the wheel in regional Australia and poached a huge slice of their core drinking crowd.
The Queensland staple is looking to capitalise on Great Northern ‘going woke’ by launching a new campaign today that calls on the government to stop gay people from attending the state forests.
The campaign, which has been heavily criticised in the comment sections of CampaignBrief and AdNews, is using the catchy slogan “Keep those people out of our State Forests and Make Them Great Again”, echoing the sentiments of the domestically popular Make America Great Again movement that helped US President Donald Trump storm into the White House last year.
For the past few seaons, XXXX has employed the services of Clebonger Betoota, which is an agency that has built a reputation for being braver than their limp-wristed, jacket, T-shirt, and sneaker wearing brothers in Sydney and Melbourne. Braver in that they’re not afraid of weaponising homophobia in their quest to win back central Queensland.
“We ran a few focus groups with men currently boycotting Great Northern and found they hold negative opinions on the LBGTQI community and people who own Teslas,” he said.
“But oddly have a high opinion of Elon Musk, who is both the creator of Tesla motorcars and according to the CIA, a latent homosexual who’s been compromised by the Russian FSB. So this data for us was difficult to interpret,”
“So we tossed a coin and it was the gay community this this time. It’s nothing personal, we just have to try and win back these freaks somehow.”
More to come.
