EFFIE BATEMAN | Lifestyle | Contact
In some surprising news that absolutely no one could have ever predicted, it turns out people are actually interested in women centric entertainment if it’s marketed properly!
This comes after the Barbie movie dominated the box office by making a eye watering $750 million in just two weeks, with the extensive $145 million year long marketing campaign being a large indicator of its success – which was just $5 million shy of the amount of money it took to make the movie.
The FIFA Women’s World Cup has also seen an explosion in viewership due to the increased media coverage and promotion, including our very own Matilda’s, who have smashed records with a staggering 2 million people tuning in to watch the first match on television, and 75,000 in attendance at Stadium Australia.
The Advocate speaks to some punters in Betoota’s popular bar district, Braxton Street, to learn more.
“I never thought I’d see the day where bars would be showing women’s soccer on the big screen”, says local woman, Valerie Thompson [52], “and they’ve been packed to the brim!”
“It really goes to show that all those blokes saying people aren’t interested in women’s sports or that it isn’t worthy of coverage, are fucking wrong.”
“People will be interested in what you want them to be interested in. Imagine if more women’s sports were given half as much marketing as a dead rubber Origin match?
“…For non sports people, that’s referring to third match in Origin where a team has already won two matches.”
Our reporter thanks her for clarifying that.
Echoing this statement, Sara Vanetti [26] says she’s ‘never given a flying fuck about sports’ until now, and that seeing all the promotional posters, billboards and social media eventually made her curious.
“I’ve been loving the past few weeks.”
“Everyone’s either wearing pink or a Tillies scarf and it just warms my heart.”
“I actually ended watching the game last night with the roomies, and it was fucking amazing.”
“I think I kind of get the whole sports thing now.”
More to come.
